If you’re in a business that publishes digital content, you need content management systems (CMS). Yep, we didn’t say “a” content management system. We use the plural because different CMS have different functions. A large organization with many internal divisions will need different enterprise content management (ECM) platforms to serve its needs. So, depending on the type of content you generate, you’ll need a different type of CMS:
Do you want to create a website blog?
Do you work with a back-end developer who can manage the back-end code?
Do you want an e-commerce platform that customers can make purchases on?
Are you producing lots of social media content that you need to buffer in social media management platform?
Are you producing content used in documents as well as other digital feeds incorporating various tags (This last one is a speciality served by our suite of solutions)? Tags (<>) are especially useful for making edits and changes in your content management platform without having to constantly bug your IT desk for help.
Questions like these will guide your decision when you are searching for content management platforms. A customer who wants a personal website and is looking for a web-based CMS vs. a legal team within a large asset management firm will approach their search with very different questions in mind.
Organizations often rely on more than one CMS. This makes sense when you see that content management encapsulates a spectrum of software solutions.
For large scale businesses, you may need to integrate multiple content management platforms into your organization. This is especially true if you work in an area that handles and repurposes lots of digital content (such as risk, compliance or asset management).
If your CMS is difficult to work with then your own work will be hard to accomplish. The users that often have to enter information into a CMS often are not computer programmers (hey, no shame there since most people aren’t). A good content management platform is about making your workflow easier. If you spent 4 hours writing a contract, you certainly DO NOT want to spend 8 hours figuring out “how do I put this information into my CMS?” A CMS should be accelerating, not slowing, your business outcomes.
Here are some examples of different CMS platforms that will drive your business goals and help you grow holistically.
1)WordPress is an easy to operate CMS for personal websites or blogs, plus it is friendly for non-developers. WordPress powers 27% of all websites on the internet, making it the most popular web CMS. One of WordPress’ nice features is that it can be edited in HTML, and, as covered in another blog post, it is fairly easy for non-developers to make changes in it once they know a little bit about HTML.
2) Another type of content you may need to consider managing is your social media output. Hootsuite is a social media management platform while Buffer is a content publishing platform. They differ in that the former allows you to manage your social channels while the latter enables you to schedule and publish content on social media sites like Facebook, Twitter, Linkedin, and Google+.
3) Adobe Experience Manager is an ECM platform solution that builds websites, mobile apps, and forms for websites. It has a great front-end design and is a terrific enterprise content management software for businesses. MasterCard, for example, used Adobe Experience Manager to build its website in 2011.
4) At Appatura, we provide a suite of ECM (Enterprise Content Management) solutions that allow businesses to granularize their content by tagging components using it across documents and digital feeds. For example, our document automation platform DocuBuilder cuts the time businesses spend managing their content and documents by 30-40%. Furthermore, the software acts as the perfect backend content manager, integrating with various other CMS’ such as WordPress or Adobe Experience Manager.
Though CMS is often used as a catch all buzzword, they come in many different shapes and sizes to serve customers’ various needs. A web-based CMS and and an ECM are not mutually exclusive products.
You’re going to need both.
Let’s connect to discuss how our enterprise content management software can address your business’ pain points.